Reasons to
visit Amsterdam
Scroll to discover Amsterdam
We've put together the top 100 reasons to visit our hometown. From local favorites to hidden gems, discover the best of Amsterdam (and a few just outside). A special thank you to @amsterdamcityguide for being our Amsterdam expert on those spots you can’t miss.
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Photo Friendly
First Time Faves
Food & Drink
History & Culture
Hidden Gems
Day Trips

Photo Friendly

Stroll Along Herengracht
Visit this beautiful canal street at sunrise or sunset for the perfect Insta pic.
Stay at Conservatorium
Located in the heart of the city in Museum square, you simply must stop by the Conservatorium. The elegance of the architecture and ease of exploring Amsterdam makes it our favorite place to stay. Enjoy their dedicated KLM birthday package on your next stay.
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The suite life
If you’re ready to splurge, rent out the Conservatorium’s ‘I love Amsterdam’ suite for the best views of the city.
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Snap a pic at Oude Hoogstraat 22
At 6’8” x 16’5”, this house is known as the smallest in Europe. Side note: it also happens to sell some of our favorite teas.
Explore Jordaan by foot or bike
Walk around the little streets of the Jordaan area and snap photos of all the beautiful houses and gardens.
Picture perfect espresso
Grab a coffee at famous specialty coffee spots Lot61 (Kinkerstreet), TOKI (Binnendommerstraat) or Public Space (Bercylaan) to get the best espresso- as well as Insta- shots.
Get the “I Amsterdam” pic
Scope out famous movie locations
Go to Leidsegracht 4 to sit where Hazel and Augustus sat in John Green’s best-seller-turned-hit movie, The Fault in Our Stars. Okay? Okay. More of an Ocean’s 12 fan? See if you can spot the scene filmed in the Pulitzer Amsterdam, another one of our top 99 spots.
Tower of Westerkerk
Climb to the top to get our favorite panoramic view of Amsterdam.
Amsterdam Light Festival
A highlight of the holiday season! Artists from around the world light up the city with sculptures and installations which can be viewed from boat, on foot, or by bike.
Practice your self-care at Delight Yoga
Located in the center of Amsterdam and The Hague, these yoga classes are a picture perfect way to start the day.
Take a swing at the A’DAM Tower
Face your fear of heights at the A’DAM Tower, the tallest overlook in Amsterdam and home to Europe's highest swing!

First Time Faves

Explore the iconic art at the Rijksmuseum
Visit the Anne Frank House
Go inside the real secret annex and biographical museum of this WWII hero.
Tour Amsterdam by Bike
The Netherlands is the number 1 bicycle country in the world. Gazelle has made biking comfortable and easy since 1892. They make the best Dutch bike and are our favorite!
Hop on a canal boat tour
Amsterdam is best seen from its most unique feature: the canals!
Stroll in Vondelpark
Holland’s most famous and popular park is beautiful any time of year, but we particularly love going when we can catch an open-air theatre production here.
Go(gh) to the Van Gogh Museum
Drop by Rembrandt’s House
Owned and lived in by Rembrandt from 1639-1658, it stands today as a museum filled with the artist’s etchings and paintings. It’s also KLM Delft House #48!
Visit the Royal Palace of Amsterdam
As the Royal Dutch airline and flag carrier, we can’t not mention the royal palace!
Discover The Jewish Historical Museum
A modern museum of Jewish heritage spread across four synagogues in the heart of the city.
Visit the Stedelijk Museum
Put this museum on your itinerary if you’re a fan of modern and contemporary art. Home to works from Andy Warhol, Henri Matisse, Jackson Pollock, and so much more.
Explore the Red Light District
The Red Light District has more to offer than the “world’s oldest profession”. Walking through the streets is a great way to see one of Amsterdam’s most famous areas and learn its history and neighborhood secrets.
Stop by the Hermitage Museum
Known as a branch museum to the Hermitage Museum of Saint Petersburg, this museum is also housed in a historic building on the river Amstel.
Discover the beauty of The Tropemuseum
The Tropenmuseum is a museum of world cultures, housed in one of the most impressive museum buildings in the Netherlands.
Go to the Eye Filmmuseum
This sleek cultural center houses film-themed exhibitions, 4 cinema screens, an auditorium and a cafe.
Get a glimpse of Girl with the Pearl Earring
Despite the stories of her life, the subject of Vermeer’s most famous painting is actually a painting of an imaginary figure. See it at Mauritshuis in The Hauge.
Enjoy a beer under a windmill at Brouwerij 't IJ
Located in an old bathhouse next to a classic windmill, this brewery features a wide selection of their local beers and includes guided tours.

Food & Drink

Grab a drink at Pulitzer’s Bar
This timeless hotel bar fuses traditional cocktail craftmanship with contemporary influences. We especially love their seasonal cocktail menu, the latest taking inspiration from Murder on the Orient Express.
Brunch along the canal
Plan a boozy brunch at G's where you can eat, drink and take in the canal views.
Rollende Keukens
Amsterdam’s best annual food truck festival that takes place between May 27 – May 31, 2020.
Do a Dutch genever (gin) tasting
We’re partial to Bols, the gin found inside each of the 99 KLM Delft Blue Houses.
Restaurant C
Take in the fine dining Celsius experience at Restaurant C, where the whole menu is based on degrees (even the cocktails!).
Breakfast at Benji's
Kick start your day with a healthy breakfast or lunch at urban jungle Benji’s.
Get your caffeine fix at CT Coffee & Coconuts
This three-story art deco theater is a Dutch monument that’s been turned into a chic cafe. Get your fix of green juice, avo toast, pancakes, and more, but don't leave without trying the coconut coffee.
Dutch Apple Pie
One of the tastiest desserts in town. Try Winkel 43 for some of the best apple pie in the city!
Moeders, which translates to mothers, is a (delish) traditional Dutch restaurant that's known for it's walls fully lined with pictures of moms. Pro tip: bring a framed pic of your mum and they will add it to their 'wall of fame'!
Find your way to Argentinian paradise at SAL, where the charcoal grilled steaks and pulpo are perfect and the Mezcal menu (70 different ones!) is incredible.
A collection of the best food that Amsterdam has to offer all in one space, serving everything from re-imagined Dutch classics to Vietnamese and Mexican.
Eat like a local
Try Dutch foods like Bitterballen, Stroopwafel, and Poffertjes (seen here).
Meatless District
One of the best vegan/vegetarian restaurants in Amsterdam!
Enjoy a Heineken
Enjoy a delicious Heineken at the Heineken Experience, in practically any Dutch bar, or onboard our flights!
Slagerij Vet
Known to have the best sandwich in Amsterdam – make sure to have the zeedijk sandwich!
Enjoy a night out with a date or friends at BRANIE where you’ll find the best cocktails and Indonesian streetfood.
Pannenkoekenhuis Upstairs
Located in a 16th-century house, you can only access the dining room via a narrow staircase and the menu consists of pancakes ... and only pancakes.
Cheese shops
You'll find plenty of cheese shops throughout Amsterdam featuring a wide selection. We don't blame you if you sample every single one!
Mr. Blou I Love You
A unique street food stall created by a former Michelin-starred chef. Some of the best falafel and chicken wraps we’ve had!
BAK Restaurant
Pre-fixe menu that changes every day based on what local products are fresh that day. A must for those who love fine dining.
Ludo & Hedo
If you love crazy flavors, this ice cream shop is for you! Try flavors like chocolate + avocado + chili and popcorn + salt.
Buurtboerderij Ons Genoegen
Experience a unique 3-course dinner on a Dutch farm, located on the edge of the city.

History & Culture

Delft Blue House Walking Tour
Each year, we unveil a new Delft Blue House on our anniversary. With over 99 houses, a walking tour is the perfect way to see them all.
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Amsterdam's architecture
Did you know that canal houses have hooks and gables on them? In the past, gables were used as a decorative way to differentiate homes while hooks were used as a manual elevator system.
The oldest part of Amsterdam is also home to the country’s only public windmill.
De Parade
Famous among locals, this traveling Dutch theater festival is a must for all those visiting. Check their schedule to see if you’ll make their show!
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King’s Day
If you like parties, you'll want to plan your trip to Amsterdam around King's Day (April 27, 2020). P.S.: Don't forget to wear orange!
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Pride Amsterdam
From the Canal Parade to the street parties, this is an annual summer celebration of love you won't want to miss.
Royal Concertgebouw Orchestra
See one of RCO's concerts to experience some of the best acoustics in the world.
Ice skating on the frozen canals
Amsterdam in the winter is already a pretty cozy place, but if the canals freeze over it becomes the true definition of gezellig.
Watch a Soccer match
Cheer on our local team, AFC Ajax!
Bruine Kroeg
Craving an old fashioned atmosphere with dimmed lights, candles, and a calmer clientele? Ask a local to point you to one of these.
Holiday Winter Market
Immerse yourself in the holiday spirit as you sip mulled wine and stroll the festive booths searching for the perfect gifts and treats.
Buy a pair of clogs
The Dutch have been wearing clogs or “klompen” since the medieval times. Get yourself a pair as a souvenir from Amsterdam!
Stay on a houseboat
The most unique way to spend the night in Amsterdam!

Hidden Gems

Hidden courtyards
Begijnhof is one of the most scenic courtyards to visit. This beautiful courtyard is also home the oldest house in the city (now a church).
Holland is known for gorgeous tulips and what better place to see them than at the world’s only floating flower market.
Find the best views from a rooftop
Look out for rooftop bars and restaurants for an extraordinary view over the city from every angle. Hotel and coworking space Zoku (shown here) is a good start!
Our Lord in the Attic
Climb the stairs of this 400 year old canal house and find a remarkable secret - a complete, still in service, Catholic church in the attic!
Take a free ferry to Amsterdam North
NDSM Loods
After the ferry to Amsterdam North, discover the arty and upcoming area of the NDSM Loods. It's a former NDSM Shipbuilding Shed transformed into a center for art, culture and crafts.
Dinner and drinks at Flora
Walk around the popular Oud-West area and grab some Mexican food and cocktails in the little Bilderdijkpark at restaurant Flora.
Movie at Theatre Tuschinski
Amsterdam's most famous cinematic theater was built in 1921 as a "movie palace" in Art Deco style. Lucky enough, many movies are in English!
Visit Hortus Botanicus
One of the oldest greenhouses in the world.
De Ceuvel
Visit this unique sustainable urban development located on a former shipyard. Features a café, restaurant and many different activities for all ages!
Blast Galaxy
A one-of-a-kind arcade club adored by kids and adults alike.


De Negen Straatjes
Known as "Nine Little Streets", this is THE shopping district for on-trend streetwear. We recommend checking out the Scotch & Soda flagship store or grabbing a fresh juice at Pluk while you browse for home decor.
Amsterdam’s most authentic neighborhood street market.
De Pijp
Most come here for the diverse restaurants and nightlife, but the shopping is not to be missed. Check out We Are Labels, a KLM staff favorite, or anything on Gerard Doustraat.
Albert Cuypmarkt
Holland’s largest and most popular open air market. Pro-tip: grab a fresh stroopwafel while you shop!
Another trendy neighborhood for shopping that is best known for its narrow canals, hip boutiques and eateries.
Here you can find everything from cheese and jam to vintage clothing.
The busiest shopping streets filled with plenty of shops. Fun fact: Kalverstraat is the most expensive street in the Dutch version of Monopoly!


De Engelse Reet
Try a typical Dutch drink, a kopstoot, at this vintage bar.
Have a drink at the historic In’t Aepjen
Located in one of the oldest buildings in Amsterdam, In’t Aepjen was built in 1550 as a sailors’ hostel and is now a bar. Be sure to order their specialty: Monkey beer.
Duke of Tokyo
A local favorite for karaoke.
Hang out at Studio K
Situated in a former school, this club, which is also as a restaurant, cinema, and a concert venue, is run entirely by a group of enthusiastic students.
De Nieuwe Anita
Local and underground cultural café featuring music, film, and theater.
Flying Dutchman
Like our World Business Class signature cocktail of the same name, this bar is unique and a must on a visit to Amsterdam.
Dance the night away at Chin Chin Club
We may be 100, but we still know how to have a good time.
Stuyvesant Wine Bar
This wine bar is set in a monumental building where the Dutch West India Company was based. Today, you can enjoy a glass of wine outdoors along the canals.
Hannekes Boom
Enjoy a cold a beer at this waterfront hangout.

Day Trips

Fine dining at Restaurant Librije
The quick drive to Zwolle is worth every penny to have a meal at this Michelin starred restaurant. It also happens to be operated by Chef Jonnie Boer, the creator behind the meals in our World Business Class!
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Explore Rotterdam
Visit the modern and creative city of Rotterdam and explore the raw urban areas and inspiring hotspots.
Visit this quaint, cobblestone-lined city with a Medieval vibe just outside Amsterdam.
The Hague
Spend your day exploring the Royal City by the Sea.
The Waterland
Located just north of the city, this lush wetland is the perfect day trip by bicycle.
Explore the Dutch countryside
Spend a half-day passing through picturesque Dutch villages. Some popular choices include Zaanse Schans, Volendam and Marken.
GLOW Lights Festival
Every year, GLOW takes place in November in Eindhoven and spans across 5 km of the city center.
Village of Giethoorn
Often referred to as the "Venice of the Netherlands", Giethoorn is a picture-perfect village located approximately 2-3 hours away by public transit.

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